our online store . To do this, install WordPress in a subfolder, not in a subdomain, and establish a content strategy that provides value to your potential clients and helps you boost the of certain keywords. If you want to know more about how to manage a blog , visit the “ Content Marketing ” section. Internal link structure. External links are as important as an optimized link structure between the different categories, subcategories and s of an online store. In addition, it is convenient to link the blog articles to each other, these to those product categories or s that we are most interested in positioning andor to the home .


With this we allow to know which s are the most important in our online store. It is recommended that the anchor text of the link be the keyword with which we want to position the targeted , and it must be different from the Belgium Phone Number keyword optimized on the outgoing link . With this, we help understand which terms the linked is relevant to. Off positioning factors. Regarding off factors , we mainly refer to obtaining links from other websites that point to our online store, that is, backlinks . You may think that the more the merrier, but that is not the case. The truth is that the higher quality these are, the better. And by “quality” we mean domain authority DA.




Link buildingWe can achieve backlinks organically or through link building . Organic links are those that are generated naturally, as a result of work and the creation of good content that, as a consequence, causes other s to cite and link to us. As you can imagine, they are not easy to get. The links generated through link building are those that are obtained through one of the techniques that I explain in detail in the article «Link Building. How to generate quality links » . I invite you to read it. Finally, we have to detail what the technical on factors are . We will study it in a future post: what they are and how to