Your brand's tone of voice means a lot on social media. As just mentioned, you need to know your audience and your target, but above all you need to know your brand, make it talk , knowing what to say, and how to talk about your business, before you start connecting with your audience. Will you make witty or sarcastic posts? Will you make continuous calls-to-action or invitations to do something? Do you have any stories to tell? Will you use modern, traditional, formal, technical language? These simple cases involve the use of very different tones of voice. While many social media agencies may theoretically be capable of speaking in a specific tone of voice, not all are able to do so successfully.


Set a tone of voice for your brand. Decide how your brand speaks from now on.  This A DIFFERENT, UNIQUE AND DISTINCTIVE TONE OF VOICE The first step, therefore, is to establish your brand's tone Honduras Mobile Number List of voice. It would be even better if your tone of voice was unique and distinctive , different from others, immediately recognizable. Once you've fixed it, don't change it again. Then, document as best you can how your brand's tone of voice should be used: Which words should preferably be used? Prepare a vocabulary of terms that can never be missing from your posts What words should be avoided at all costs, and never, ever used.



Are there other companies, competitors or not, that have a similar tone of voice to what you want? The better you specify these aspects, the better you will understand whether you will be able to manage your company's social media independently, or whether it is necessary to entrust the management of your social media channels to an external party. TEST YOUR SOCIAL MEDIA AGENCY If you can specify your brand's tone of voice well, a good social media agency will be able to understand exactly what you want, and show you examples to prove that they understand exactly what needs to be done, and that they know how to do it.