Post by account_disabled on Dec 28, 2023 3:06:03 GMT -8
Every new year (and 2021 is no exception to the norm) brings with it a veritable plethora of resolutions and predictions for marketers . What technologies should marketers have on their radar in the coming months? What target should they focus on? What channels will be your inseparable companions in fatigue? However, to what extent does it make sense for marketers to play at being futurists? Making predictions may go some way to alleviate your anxiety, but how many of the predictions made a year ago ended up coming true? Few, very few. The pandemic shattered marketers' prophecies in 2020 and will probably do so this year as well. The coronavirus gave a dramatic twist to our lives in 2020 and we do not know for sure when it will allow us to recover the desired normality (which we may have lost forever).
And yet, and in a world that rides on the back of uncertainty, people (and of course marketers too) desperately seek certainties. However, more than the certainties (sought and not found) in Phone Number List the era inaugurated by COVID-19, we are indebted above all to patience , explains Tim Keller, in an article for Horizont . Patience may have little "sex appeal" and does not appear in any marketing manual, but it must be entrusted to marketers in these times , the same ones who once canceled at the first opportunity any campaign that did not translate into a almost immediate increase in sales or any other metric. It is true that, when they first came face to face with the pandemic, marketers had to display a virtue completely opposite to patience : the agility to face changes that no one counted on.
Despite its bad press in the marketing and advertising arena, what the industry needs now is patience But once the first phase of the pandemic was over, agility took a backseat to once again give all the prominence to patience , vital when uncertainty still spreads around a virus that, with multiple aces up its sleeve in the form of new strains and delays in vaccines, refuses to be defeated on the battlefield. Burdened by our orphanhood of normality, we have no choice but to wait . Marketing, which was required to be so frenetic until not long ago, must now raise the flag of patience. And the truth is that patience suits brands wonderfully . Apple and Nike are two great examples that sometimes the wait is definitely worth it.
And yet, and in a world that rides on the back of uncertainty, people (and of course marketers too) desperately seek certainties. However, more than the certainties (sought and not found) in Phone Number List the era inaugurated by COVID-19, we are indebted above all to patience , explains Tim Keller, in an article for Horizont . Patience may have little "sex appeal" and does not appear in any marketing manual, but it must be entrusted to marketers in these times , the same ones who once canceled at the first opportunity any campaign that did not translate into a almost immediate increase in sales or any other metric. It is true that, when they first came face to face with the pandemic, marketers had to display a virtue completely opposite to patience : the agility to face changes that no one counted on.
Despite its bad press in the marketing and advertising arena, what the industry needs now is patience But once the first phase of the pandemic was over, agility took a backseat to once again give all the prominence to patience , vital when uncertainty still spreads around a virus that, with multiple aces up its sleeve in the form of new strains and delays in vaccines, refuses to be defeated on the battlefield. Burdened by our orphanhood of normality, we have no choice but to wait . Marketing, which was required to be so frenetic until not long ago, must now raise the flag of patience. And the truth is that patience suits brands wonderfully . Apple and Nike are two great examples that sometimes the wait is definitely worth it.